Wednesday, August 08, 2007

Condiments in Space: The Final Frontier

The Space Shuttle Endeavor is back out on the launch pad in anticipation of its August 8th launch date. Minimus.biz, the world leader in all things travel-sized, will also be back out on the launch pad for their second tour in space.

According to NASA’s website, “Today astronauts have more than 200 different food and beverage choices to select from.” NASA obtained Kraft® Miracle Whip Dressing, Tabasco® Brand Pepper Sauce, Kikkoman® Soy Sauce, and Knott’s Berry Farm® Orange Marmalade. Each of these products has gone through a special testing process at NASA before they were approved for use.
Previously, for an earlier supply mission to the International Space Station, NASA ordered Kraft® Horseradish Sauce, Grey Poupon® Dijon Mustard, Smucker’s® Seedless Orange Marmalade, Ocean Spray® Jellied Cranberry Sauce, Sue Bee® Clover Honey, and others from Minimus.biz. “It’s exciting for us to be able to offer people such a wide variety of condiment choices, including astronauts orbiting the earth,” said Minimus.biz Co-Owner and VP of Marketing Paul Shrater.
Many brands were excited to hear that their products were headed into space. "At Kraft, we know consumers are passionate about the zip that Miracle Whip spread can bring to any meal," said Brendan Honan, Senior Brand Manager for Miracle Whip at Kraft Foods. "Now the Miracle Whip zip literally has been brought to the next level - into outer space!" Space veterans at the Tabasco brands were also excited for their latest round in space: "We're honored NASA has chosen Tabasco sauce to be included on the upcoming Space Shuttle mission," said Paul McIlhenny, president & CEO of McIlhenny Company. "Having been on Skylab, aboard space shuttles Columbia and Discovery and on the International Space Station, we are proud to continue this tradition aboard Endeavor."

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posted by Whitney Fajnor at 10:05 AM