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Our Story

Minimus began when the Shrater family was on a vacation to a cottage in New Hampshire. When we realized we would need to throw away several bottles of condiments at the end of our trip, we thought, "wouldn't it be great if there was one place you could go for the small packets of condiments -- better yet, a place to get all of your travel accessories and travel size item needs?" Sure you can go to your local grocery store or pharmacy for some of the items, but they don't always have the best selection. What if you've always used Colgate, and all they have is Crest? Would you really want to drive all over town to cobble together items for your trip? Thus, Minimus.biz was born.

Since that initial idea, we've grown to include a variety of categories of travel size and trial size items. Many of the items are not available for retail sale anywhere else. Our offerings continue to grow with the help of our customers' input. To be better in touch with our customers, we've setup a blog (online journal) on the site where there are interesting stories about our products, coupon codes, or stories and photos submitted from our customers.

We are located in a 10,000 sq. ft. warehouse and office facility in the Los Angeles area, with expansion plans currently underway. Apart from the retail website business, we also work with many major corporations, non-profits, and international exports with special wholesale pricing and fulfillment. We also offer special bulk pricing for our regular customers who want to order in larger quantities by the case.

As always, our main focus is keeping our customers happy. We believe in being a company that answers emails and phone calls in a timely and personal manner. If a customer has special needs (overnight delivery, custom packaging, special product requests), we see what we can do to make it happen.

Please check out the site, and let us know what you think. We love to add quotes from our customers on our homepage, as well as tell stories on our blog about how our products are being used. Happy shopping!

Best,

The Shrater Family

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Check out our television commercial:

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Check out our radio ads:
(these are in high quality .wav format, so they may take awhile to load)

Warning
Memory
Airport
Soldiers' Angels
Soldiers' Angels - First Response Backpacks

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High resolution logos and photography:

Contact our marketing department at marketing (@minimus.biz).

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2004-2006 press mentions (see right column for 2007 press mentions):
2004
2005
2006
  • December, 2004 - Netscape's Gadgets & Tech page
  • November 12, 2004 - ABC New York
  • November, 2004 - United Airlines Hemispheres
  • October 25, 2004 - USA Today
  • October 22, 2004 - DailyCandy.com
  • October 15, 2004 - Soldiers' Angels
  • October, 2004 - Travel+Leisure
  • September 30, 2004 - Canada.com
  • August 20, 2004 - Bestfares.com
  • August 17, 2004 - NBC Atlanta
  • July 19, 2004 - Hungry-Girl.com
  • July 14, 2004 - Fodors.com

  • December, 2005 - The Stress Point Magazine
  • November 30, 2005 - MSNBC.com
  • November 30, 2005 - The Independent Traveler
  • November 26, 2005 - NBC's The Today Show
  • November 22, 2005 - USA Today.com
  • November, 2005 - Passport Magazine
  • October, 2005 - Camping Life Magazine
  • September, 2005 - Frommer's Budget Travel Magazine
  • August, 2005 - Arrington's Bed & Breakfast Journal
  • August, 2005 - Association Forum of Chicagoland
  • July 30, 2005 - Tech Talk with Craig Peterson
  • July 11, 2005 - Charlotte Observer
  • July 10, 2005 - The Kansas City Star
  • July, 2005 - Real Simple Magazine
  • June 6, 2005 - The Journal News
  • June 1, 2005 - Issues Today Radio
  • May 31, 2005 - Delight.com
  • May 18, 2005 - New York Daily News
  • May 17, 2005 - Dow Jones MarketWatch
  • May 10, 2005 - USAToday.com
  • May 6, 2005 - The New York Sun
  • May, 2005 - Buzz Magazine
  • April 18, 2005 - WRWB-TV Rochester

  • April 17, 2005 - Ventura County Star
  • April 8, 2005 - SheFinds.com
  • April, 2005 - Conde Nast Traveler Magazine
  • March 8, 2005 - The Orlando Sentinel
  • March 5, 2005 - Kclafm.com
  • March 3, 2005 - GallaghersTravels.com.
  • February 1, 2005 - National Federation of Independent Businesses
  • January 2, 2005 - The Chicago Tribune

  • December 21, 2006 - The Free Lance-Star
  • December 18, 2006 - Austin American Statesman
  • December 13, 2006 - Glee* Magazine
  • December 12, 2006 - MSNBC.com
  • December 11, 2006 - WCHS-Fox11, The Press-Enterprise
  • December 10, 2006 - Austin American-Statesman
  • December 9, 2006 - North County Times
  • December 7, 2006 - Gadling.com
  • November 26, 2006 - Deseret News
  • November 24, 2006 - CNN.com, Newsday
  • November 22, 2006 - CBS News, The State
  • November 20, 2006 - Associated Press, Fond Du Lac Reporter
  • November 17, 2006 - Winston-Salem Journal
  • November 12, 2006 - Canton Repository
  • November 3, 2006 - Washington Post
  • November, 2006 - AAA's Via Magazine
  • October 31, 2006 - Forbes.com
  • October 19, 2006 - ModernMom.com
  • October 8, 2006 - The New York Times
  • October 5, 2006 - Wall Street Journal
  • September 28, 2006 - TilleyTalksTravel, wsRadio
  • September 27, 2006 - TravelVideo.TV, TravelPost.com
  • September 25, 2006 - Condé Nast Traveler
  • September 20, 2006 - Condé Nast Traveler
  • September 13, 2006 - USAToday.com, KOMO 1000 ABC News Radio, Allbusiness.com
  • September 6, 2006 - Cruise Critic
  • September 3, 2006 - Staunton News Leader
  • September 2, 2006 - Commercial Appeal
  • September 1, 2006 - KAIT
  • September / October, 2006 - Hooters Magazine
  • August 25, 2006 - St. Petersburg Times
  • August 24, 2006 - Beaumont Enterprise
  • August 23, 2006 - Writers Success Newsletter
  • August 22, 2006 - Fox News, Chicago
  • August 21, 2006 - WTHR & KLFY
  • August 20, 2006 - The Oregonian
  • August 11, 2006 - Yahoo! Finance, Sys-Con Media, Keep Media, WSTM, KRON
  • August 10, 2006 - CNBC's "On the Money"
  • August 8, 2006 - Frommer's
  • July, 2006 - Gluten-Free Living Magazine
  • July, 2006 - American Markets Newsletter
  • June 11, 2006 - Detroit Free Press
  • June 8, 2006 - Slashfood.com
  • June 5, 2006 - Arkansas Democrat-Gazette
  • June 4, 2006 - The Boston Globe
  • May 2, 2006 - Woman's World Magazine
  • May, 2006 - eDiets.com
  • April 28, 2006 - Simi Valley Acorn
  • April 13, 2006 - The Plain Dealer
  • March 15, 2006 - Ventura County Star
  • March 12, 2006 - Talking With Heroes radio show
  • March 8, 2006 - Finanzen.net (Germany)
  • February 3, 2006 - H. J. Heinz Co. Press Release
  • January 15, 2006 - SpaceRef.com
  • January 3, 2006 - Miss Trendy (Italian)
  • In The News Selected
    2007-2008
    Press Mentions

    updated: 12-19-07 (see column to left for archived mentions)  

  • January, 2008 - Lucky magazine
  • December 19, 2007 - PlanetOut.com
  • December 17, 2007 - AAA's Home & Away
  • December 12, 2007 - USA Today
  • December 4, 2007 - Professional Network
  • September 30 , 2007 - Talking With Heroes Radio (recorded in Iraq)
  • September 17, 2007 - iVillage
  • September , 2007 - iVillage, Mom-To-Be Depot
  • August 31, 2007 - KKZZ Radio; Glee Magazine
  • August 20, 2007 - Mama's Musings
  • August 8, 2007 - KFNN Business for Breakfast
  • August 1, 2007 - Road and Travel Magazine; Exchange Magazine
  • July 13, 2007 - Star Tribune
  • July 10, 2007 - Modern Mom
  • July 8, 2007 - The Star-Telegram
  • July 4, 2007 - Fox TV Detroit
  • July, 2007 - Star 94 FM
  • July, 2007 - EDGE Boston
  • June 20, 2007 - Hungry Girl ,The Junior Society
  • June 10, 2007 - Newsday
  • June 8, 2007 - Business Traveler Magazine
  • June, 2007 - Food and Drug Packaging
  • May 25, 2007 - Entrepreneur.com
  • May 16, 2007 - MSNBC.com
  • May 7, 2007 - TravelForSmallBiz.com
  • May 2, 2007 - 100Hats.com
  • April 15, 2007 - SheKnows.com
  • April 1, 2007 - The New York Times
  • March 14, 2007 - Cincinatti Post
  • March, 2007 - Real Simple Magazine Special Travel Edition
  • March, 2007 - Endless Vacations Magazine
  • January 30, 2007 - Fort Wayne Journal Gazette, Twin Cities
  • January 16, 2007 - Best Syndication

    Press Releases   

    September 1, 2007 - What's New In Travel Sizes: September 2007

    August 8, 2007 - Condiments in Space: The Final Frontier

    July 31, 2007 - Holiday Guests Feel Right at Home with Travel Sizes

    July 31, 2007 - Entrepreneurs Create Big Business with Small Sizes

    July 24, 2007 - Glamping: Camping with Style

    July 19, 2007 - Veteran's Day: School Provides Warmth and Support with Blankets of Hope

    July 17, 2007 - What's New in Travel Sizes: August 2007

    June 26, 2007 - What's New in Travel Sizes: July 2007

    June 26, 2007 - Back to School is a Breeze: Dorm Kits

    June 26, 2007 - A Unique New Corporate Golf Gift: The Foursome Golf Kit

    June 5, 2007 - Travel Sizes Make Camping A Breeze: The Top Ten List

    June 1, 2007 - What's New in Travel Sizes: June 2007

    May 24, 2007 - Caring for Wounded Troops in Transit: The First Response Backpacks

    May 23, 2007 - Must-Haves for Summer Camp... Travel Sizes

    2006

    TSA

    TSA

    NASA

    2005

    Troops

    Non-Profits

    Expansion

    2004

    Soldiers' Angels

    International

    Launch

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