Justin's-Minimus Partnership FOR IMMEDIATE RELEASE

Justin's-Minimus Partnership Provides New Justin's Nut Butter Supply Channel

(Newbury Park, CA) December 8, 2010 — Boulder, Colorado-based, Justin's, leading maker of organic and all-natural nut butters, and Minimus.biz, the world leader in travel size products, have teamed up to provide a dedicated supply source for wholesalers to purchase the increasingly popular single-serve squeeze packs of Justin's nut butters in case-lot quantities.

According to Minimus.biz co-founder Paul Shrater, "Not only does Justin's make quality products that are already hugely popular with our customers, it is fast becoming a successful mainstream brand we are proud to help continue to grow even more by becoming a distributor for the single serve sizes, which is a natural fit for us."

Shrater added, "Our partnership will allow us to provide Justin's squeeze packs to retailers and other resellers, as well as organizations needing wholesale pricing that prefer to order for whatever number of cases they need, versus meeting the required direct order minimum of a 182-case pallet."

According to Justin's CEO and founder, Justin Gold, having Minimus.biz as a distributor for the brand opens the way for more enterprises to carry Justin's products. "We are excited to increase our distribution through Minimus.biz," said Gold. "This will be a great opportunity for Justin's to market to Minimus.biz's established and loyal customer base."

Minimus.biz now carries Justin's full line of popular 1.15 oz squeeze packs, available by the case (6/10-pack caddies per case). The squeeze packs come in the following 8 flavors:
  • Classic Peanut Butter
  • Honey Peanut Butter
  • Chocolate Peanut Butter
  • Classic Almond Butter
  • Honey Almond Butter
  • Maple Almond Butter
  • Chocolate Almond Butter
  • Chocolate Hazelnut Butter
Minimus.biz already carries Justin's full line of .5 oz mini packets (150 loose count packets per case), which are available in 3 flavors:
  • Honey Peanut Butter
  • Maple Almond Butter
  • Chocolate Hazelnut Butter
For pricing and ordering details, wholesalers should contact Harris Kaufman at MajorAccounts@minimus.biz or 805-480-1415 x 113.

Retail consumers may purchase these Justin's products by the piece online at www.minimus.biz. Minimus offers free ground shipping on retail purchase of $20 or more.

About Justin's:
Justin's, a pioneer in the natural food industry, produces organic and all-natural nut butter spreads and peanut butter cups. Justin's was founded in 2004 as owner Justin Gold began making homemade nut butters using a food processor in his home kitchen. Today, Justin's is available nationwide at Whole Foods Market. Justin's are available in 16-ounce jars, 1.15-ounce squeeze packs in eight delicious flavors: Chocolate Almond, Maple Almond, Honey Almond, Classic Almond, Chocolate Peanut, Honey Peanut, Classic Peanut and Chocolate Hazelnut. Justin's Peanut Butter Cups are available in dark chocolate and milk chocolate 1.4oz, two-cup packs. For more information please visit: www.justinsnutbutter.com.

About Minimus.biz:
Minimus.biz is the world leader in all things travel-sized and individual-sized with over 2,000 products in stock. The website comprises a variety of categories of travel size and trial size items, many of which are not available for retail sale anywhere else. Additionally, Minimus works with many major corporations and non-profits through its wholesale and fulfillment divisions.

For more information about Minimus.biz, to arrange interviews with company spokespersons and/or obtain story images, please contact Minimus.biz Marketing Manager Victoria Bors: Victoria@minimus.biz /805-480-1415 x 117 http://www.minimus.biz.

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